Vegan + January = Veganuary. You can find out everything you need to know about Veganuary and the target group in the guide. A vegan/vegetarian diet isn’t just reserved for Gen Z, you know. The impressive number of people taking part in Veganuary reflects this.
Find out why it’s worth taking part in Veganuary, how to attract and retain new target groups and how to use your social media accounts for your communications.
The guide is packed with incredible inspiration and recipe ideas! This will help you to add offers for people taking part in the Veganuary challenge to your menu and generate extra sales.