Scientific Foundations
Consumers and guests make decisions unconsciously. This has been scientifically proven. The Group Nymphenburg has systematized what happens in the brain when we make decisions with the limbic map
... translated into practice
We've translated the scientific insights into practical application! With the Culinary Code and the Culinary Map specifically designed for the gastronomy industry, you'll learn how to emotionally engage guests using ingredients, recipes, presentations, and decorations.
... Explained in a hands-on Workshop!
We elucidate the emotional needs of your guests using neuropsychological methodologies! Through the Culinary Map, emotional recipe development and innovative menu design are explained in a practical and understandable manner, and then implemented in real-world scenarios!
Culinary Code Workshops
Do you have any further questions or would you like to register for a workshop?
Understanding guests and their needs.
Dining out is about more than just consuming food. Understand the emotional needs of your guests through neuropsychological methodologies!
Developing suitable recipes.
Based on neuropsychological insights, you'll discover the right products and ingredients, and develop your own recipes and presentations.
Creative Workshops
Theoretical foundations and ideas are not enough: we show how to translate the learned knowledge into practice!