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- 50
-
of US restaurant operators ...
to use automation technology within the next two to three years. In Germany, 40% of restaurant operators are planning the same. Source: Lightspeed State of Hospitality Industry Report
- 60
-
of drive-thru customers...
are okay with using automated voice assistants to place their orders. Source: Soundhound Study
- 75
-
of students in Germany...
already use AI tools like Chat-GPT in their studies. Source: Survey, Darmstadt University of Applied Sciences → TIP: Many employees, such as student assistants, often have everyday experience with AI and can bring this into the company.
ARTIFICIAL INTELLIGENCE (AI)
refers to computers and machines that can act like humans. AI analyzes data, recognizes patterns, and can make decisions.
AI has long been used in virtual assistants like Siri. Artificial intelligences expand our capabilities and can solve complex problems.
Specialized artificial intelligences can shorten everyday work processes and optimize workflows.
AI is also already used in the foodservice industry, for example in AI-based reservation systems.
AI IN FOCUS: As foodservice experts, we passionately and competently provide information on the most important trends.
WHAT CAN AI DO?
AI CAN CREATE
AI CAN UNDERSTAND
TEXTS
Artificial intelligences can understand a wide variety of texts: from everyday writing to literature and poetry, as well as manuals and programming languages. Currently, ChatGPT is especially prominent in the media as a text-based AI.
TEXTS
You can use AI to automatically create and translate multilingual menus and recipe instructions. The AI not only understands everyday descriptive texts like “Homemade lasagna with fresh herbs,” but also technical terms from cookbooks such as “al dente” or “Sous-vide cooked” and translates them accurately into other languages. This way, you provide international guests with clear, appealing descriptions – and your team receives recipe instructions in the language they need.
IMAGES:
Image content can be easily read and identified by the appropriate AIs. For example, they can filter out individual images from a large database that match defined criteria (e.g., all images showing a hamburger).
IMAGES:
You can use AI to automatically recognize and sort images. For example, if you have a large image database with food photos, the AI can specifically find all the pictures showing a hamburger – regardless of the angle or lighting. This saves you from manually searching and quickly gives you exactly the right images for your menu, social media posts, or marketing materials.
SPOKEN LANGUAGE
Depending on how they are programmed, artificial intelligences can understand and process spoken sentences in various languages. Well-known examples include Amazon’s “Alexa” and Apple’s “Siri”.
SPOKEN LANGUAGE
You can use AI to understand and process spoken orders in different languages. This way, a guest can place an order in another language – and the AI immediately transmits it correctly to your point-of-sale system. This makes communication with international guests easier and reduces misunderstandings, especially during busy peak times.
Practical Case Study:
FOOD CALL – 24/7 HANDLING OF PHONE CALLS:
The Foodcall voice bot handles all calls – from orders to reservations to other inquiries. This relieves the staff while guests can still contact you by phone as usual. The AI processes the requests and transfers them directly to the point-of-sale system or a web interface.
VALUABLE RELIEF FOR STAFF:
The use of AI – for example through digital assistants or automated ordering systems – offers guests additional service and noticeably relieves employees. Especially during peak times, processes can be accelerated, waiting times reduced, and more time created for personal guest care.
ON EVERYONE’S LIPS: ChatGPT
ChatGPT is a powerful computer program that communicates with you like a conversation partner. It answers questions, offers support, and conducts dialogues—all based on artificial intelligence. Through simple tests, you can experience how AI makes tasks easier and opens up new possibilities. Your own attempts help you better understand technology and discover new skills. The way machines learn and make decisions is fascinating—take the opportunity to explore the digital world!
More ideas, less effort – with ChatGPT...
for Inspiration
Whether new recipes, menu ideas, or culinary trends—a creative spark can help you develop unique dishes and delight your guests.
for Text Creation
Menus, advertising texts, or social media posts can be created effortlessly. This way, original content that attracts attention is produced with minimal effort.
for Optimization
Existing texts, from website content to job advertisements, can be specifically improved, tailored to special target groups, or translated into other languages.
as a flexible everyday helper.
Discover how AI can make your daily life and work easier – safe, flexible, and always tailored to your needs.
Further Applications
CREATIVE OFFERS WITH ARTIFICIAL INTELLIGENCE
AI can help you creatively combine your favorite products with the diverse wishes of your guests!
GENERATE YOUR EXPLANATIONS FOR GUESTS!
Input: "WHAT IS SPECIAL ABOUT ANGUS BEEF?"
Output: Angus beef is known for its fine marbling, exceptional tenderness, and intense buttery-nutty flavor. The even distribution of fat keeps the meat especially juicy and provides an unparalleled taste experience.
FIND YOUR SALES ARGUMENTS!
Input: "BENEFITS OF CAULIFLOWER"
Output: Cauliflower is particularly nutrient-rich! It contains important vitamins such as vitamin C, vitamin K, folate, fiber, and antioxidants. With its low calorie content, cauliflower is an excellent choice for a healthy, balanced diet. Additionally, the high fiber content supports digestion and improves gut health.
SEARCH FOR YOUR MENU INFO!
Input: "BRIEF HISTORY OF THE HAMBURGER"
Output: The hamburger originated in the 19th century in Hamburg, Germany. Immigrants brought the idea to the USA, and in 1904 a snack vendor in St. Louis served the first "hamburger" on a bun. This delicious snack quickly spread and became a worldwide symbol of fast food. Today, countless variations make the burger a timeless classic.
CREATIVE OFFERS WITH ARTIFICIAL INTELLIGENCE
Input: "I need a creative recipe for a burger with a Green Oat Patty that I have already prepared. My guest wants a Mediterranean burger. The guest cannot tolerate tomatoes or cheese!"
Output: No problem! Here is a creative recipe for a Mediterranean burger without tomatoes and cheese that perfectly matches your prepared Green Oat Burger Patty:
Ingredients:
1 Green Oat Burger Patty
1 large whole grain burger bun
1 handful of fresh arugula or spinach
1/4 cup marinated artichoke hearts, drained and chopped
1/4 cup black olives, pitted and chopped
2-3 pickled pepperoncini, thinly sliced
2 tbsp pesto (basil pesto or olive pesto)
1 garlic clove, finely chopped
1 tbsp olive oil
Salt and pepper to taste
Instructions: Fry the Green Oat patty, toast the bun, mix pesto & garlic and spread on the bottom bun, place the patty on the bun, add arugula/spinach, chopped artichoke hearts, olives and pepperoncini on top. Season with olive oil, salt, and pepper. Place the top bun half and serve.
Tips for Getting Started
TRY IT YOURSELF! Trying out ChatGPT on your own is definitely worth it: You quickly get a feel for how the AI works. Simply sign up for free and get started.
Here are a few tips:
ASK SPECIFIC QUESTIONS
“What could I use for a creative table decoration in my restaurant?”
“How do I prepare a non-alcoholic Cosmopolitan cocktail?”
“My guest has gluten intolerance, these are the ingredients I have available in my kitchen: ... Can you suggest a recipe?”
GIVE THE AI CONTEXT
“My restaurant is rather dark and the tables are small. What could I use for a creative table decoration in my restaurant?”
“What cocktail can I offer my guest? The guest cannot drink alcohol and prefers rather sour cocktails.”
DESCRIBE WHAT YOU NEED
“I need an advertising text about smash burgers for my menu.”
“Write a text for an Instagram post on Saturday. The theme should be the beer garden of my restaurant and the nice weather.”
