Raw material prices are rising, staff is becoming scarcer, and guests are becoming more demanding. They expect more enjoyment, more sustainability, and more variety. Our new burger innovations have been developed precisely for this: a smart hybrid burger as a response to sustainability and profitability – plus two trendy vegan burgers that cater to the desire for plant-based variety and international cuisine.
SMART BURGER
The Smart Burger is the answer to the ongoing craving for burgers and a higher sustainability standard. The beef–wheat protein blend offers several advantages: 50% less cooking loss, 35% less CO2e compared to our Homestyle Burger (based on internal calculations using 2024 data according to the “Product Life Cycle Accounting and Reporting Standards”), and a 100% beef experience.
Smart Burger
Crunchy Kimchi Burger
The Crunchy Kimchi Burger combines Kimchi Fried Rice with a crispy cornflake and beetroot coating. This not only adds a satisfying crunch but also delivers a social-media-ready presentation that’s completely on trend.
Crunchy Kimchi Burger
Butternut Squash Burger
The Butternut Squash Burger stands out with real personality: golden-brown fried, hearty yet tender in texture, and seasoned with oriental spices that take you on a culinary journey of discovery.
Butternut Squash Burger
Ranch Master Crispy Chik'n® Burger
One for all: juicy, tender Chik’n® wrapped in a crispy flakes coating. Here, the crunch meets naturally full flavor. Completely free of heat, this all-rounder is suitable for both kids and adults.
Ranch Master Crispy Chik'n® Burger
