The Smart Burger is a modern answer to several key challenges: rising raw material costs, staff shortages, high expectations for sustainability, and the desire for consistent results in everyday kitchen operations. The Smart Burger is a combination of beef and wheat protein that offers many advantages!
- 50
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50% less cooking loss – maximum yield with every patty
- 100
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100% homestyle beef experience
- 35
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Approx. 35% less CO2e than our Homestyle Burger*
What’s in it for you?
You save: 100% beef taste, but significantly less cooking loss – meaning a 150 g Smart Burger delivers the same cooked weight as a 180 g beef burger. This keeps portion sizes the same while reducing food costs at the same time.
With less fat and around 35% less CO₂e than our Homestyle Burger*, the Smart Burger matches today’s mindset. It fits a more conscious, sustainable lifestyle – without compromising on taste.
More pleasant working conditions in the kitchen thanks to reduced smoke development during frying.
A smart offering that combines yield, efficiency, and enjoyment – innovation that pays off!
*based on internal calculations using 2024 data in accordance with the “Product Life Cycle Accounting and Reporting Standards”
Comparison: top left the Homestyle Burger – bottom right the Smart Burger
