Buffalo Chik’n® - that´s what your guests are flying for!
You have always wanted to know where our "hot" topseller Buffalo Chik’n® Wing actually comes from?
Then join us for an interesting time travel...
Buffalo, US federal state of New York
The time of birth of the Buffalo Chik’n® Wings!
It´s a dark and stormy night, and Teressa Bellissimo is ready to call it a day in her bar, the Anchor Bar located in Buffalo, USA. All of a sudden and shortly before closing, the entrance door of the bar is flung open and Teressa´s son and some of his friends are coming in – full of expectation and very hungry.
Creative as she is, she spontaneously conjures a midnight snack for the boys. And the snack is magic: Chik’n® Wings in a secret “extra hot“ marinade, with a special ingredient to the marinade: butter! The wings come with a Bluecheese “house” dressing and some celery sticks. The creation is stunning, and the gang wants a second helping.
From this night on, the Buffalo Chik’n® Wings have been an integral part of the Anchor Bar´s menu and the guests have been flying for them.
Still today the Anchor Bar is a tourist attraction thanks to its Buffalo Chik’n® Wings, and it allures visitors from all over the world.
Success is gaining momentum…
Federal state of New York
The Buffalo Chik’n® Wings are becoming increasingly popular and are offered across the entire federal state of New York.
Out of New York: The restaurant chain "Wings N´Curls" makes the Chik’n® Wings the cornerstone of their menu, and also South Florida gets infected with the wings feaver.
The mayor of the city of Buffalo declares the date of 29 July the official "Chicken Wing Day“.
Meanwhile more than 80,000 visitors celebrate the annual "Buffalo Wing Festivals" taking place in late August.
Florida → USA
The fast food chain “Hooters“ adds Chik’n® Wings to their menu. As Hooters is expanding across the whole country, the Chik’n® Wings are becoming known and popular, and soon they are most beloved by the guests all over the entire US.
We were the first: Launch of the original Buffalo Chik’n® Wings in Germany
This made us unique in the market, and we started to set a new trend: The "Finger Food" category was born and established itself in the food industry in Germany pretty quickly!
How did this happen? It was love at first sight!
One of our regular trend-scouting tours in the US made us run into the Chik’n® Wings. The wings typically came with a burger, and the burger at that time was known – and dearly beloved – only in the United States of America. Time to make the product international!
It wasn´t long before the Chik’n® Wings marinated in “extra hot“ sauce were established as highly coveted and hot-selling products on the Old Continent. Besides the unique hint of butter, it´s mainly the distinctive spiciness of the Buffalo Chik’n® Wings which accounts for their success. Spiciness is not only an absolutely trendy topic, spiciness also boosts the sales of beverages and thus constitutes a marvellous sales argument.
Buffalo Chik’n® goes Burger
"Often copied, never accomplished!"
Our original Buffalo Chik’n® Wings have become one of the best-selling articles in the finger food segment, and their buttery-spicy flavour is now one of the most popular and most well-known flavours in the world.
In addition, chicken meat is a perfect diet for people in any culture, and the demand is increasing permanently. There is still a strong demand for smart solutions and greater variety in terms of poultry.
So isn´t it reasonable to combine two success stories? The unique flavour profile of the wings is convincing as a Buffalo Chik’n® Burger and also for new dining categories such as take-away or centre of the plate!